• Daniel Boorstin: An image ... is a studiously crafted personality profile of an individual, institution, corporation, product or service.
  • David Ogilvy: What you say in advertising is more important than how you say it.
  • Steve Kopcha: Good ads sell stuff.
  • Albert Camus: Those who write clearly have readers. Those who write obscurely have commentators.
  • George Santayana: Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humors.
  • Bob Dylan: You don't need a weather man to know which way the wind blows.
  • John Updike: Any activity becomes creative when the doer cares about doing it right or better.
  • Leo Burnett: When you reach for the stars, you may not quite get one. But you won't come up with a handful of mud either.
  • Pablo Picasso: Every child is an artist. The problem is how to remain an artist once he grows up.
  • Paul Rand: Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
  • Mark Twain: The man who does not read good books has no advantage over the man who can't read them.
  • Leo Burnett: The secret of all effective advertising is ... one of putting familiar words and pictures into new relationships.
  • Jeffrey Zeldman: Content precedes design. Design in the absence of content is not design, it's decoration.
  • Saul Bass: Design is thinking made visual.
  • Ellen Lupton: Design is as much an act of spacing as an act of marking.
  • Chris Pullman: The way something looks is the last thing we figure out.
  • Ernest Hemmingway: For a long time now I have tried simply to write the best I can. Sometimes I have good luck and write better than I can.

red | blue | green   (gray)

About. Design made accessible.

clockEach project needs to be tailored to its specific message and audience. But generally speaking, accessibility guides all of my work. What does that mean? In short, that the design of something should be dictated by its function.*

Good websites are easy to use. They are simple to maintain and to update. The design, the user interface, the architecture and the typography should be so well thought out that the end user doesn't have to think. Websites are built to convey things – the concrete (information) and the intangible (brand image). Good design delivers on both.

Technology and design should enable the user and enhance the information. Aesthetic without reason can be artful. But aesthetic, when matched to an appropriate strategy, is art. And it is this art that can move people and products. See how. arrow

What's in a name?

STRAWSMEDIA (strôs-media) was started in 2003 out of my Columbia, Mo. home office. Since the beginning, I've believed in focusing on a client's end-goals first. To reach them, I've always begun at the end.

Some know it as working backward. I just know that it works. Only by first pinpointing where you want to go is it possible to design and execute an efficient means of getting there. I'll start with your goals and then work backward to help you achieve them. It's even in my shop's name: Swarts spelled backward. I look ahead by first turning around. Let's go somewhere. arrow