Defaults can make the difference.

Help users and your business along with a little nudge.

Here’s a wonderful little example of the power of defaults. New York City cab drivers are making more today because of a simple technological change – predetermined tip selections in their new credit card system.

There are a lot of things at work here, but it goes to show how simple design changes can have big effects on behavior. As users of digital or physical systems, we don’t like making decisions. It’s hard and tiring work. Let’s make it easier and help our bottom line (within reason) by leading people a bit.

Marginal Revolution: Taxi tip nudge

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